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Oktoberfest is an annual celebration held in Munich that dates back to 1810. The first edition of the post-wedding party to celebrate the marriage of Crown Prince Ludwig and Princess Therese, and invited all of Bavaria. The event was so popular it continued year after year.

So how does this relate to marketing?

If you have more than 200 years to perfect the art of having a party, there are many things to learn. Of promotion for the brand, everything seems to contribute to one goal: Gemütlichkeit – a work of German which roughly translates to a cross between fun, warmth, courtesy, cheerfulness, and fun.

As they say when the first keg was opened and the festival begins, “It’s tapped!” So here are the top five marketing tips you can learn at Oktoberfest:

1) Increase your prices are not necessarily the best solution.

Each year, the price of one liter of beer goes up, and every year, more and more people attending the Oktoberfest. What this tells us? Lowering your prices is not necessarily a good thing.

2) Planning is paramount.

Every year, several months before the 7 million people walk through the gates and the music starts and Clank mugs, Oktoberfest is planned down to the smallest details. Märzen beer is brewed in March renowned. Large beer hall holds 10,000 people built up months in advance. Even locals get in on the planning.

3) Make a charitable donation.

Hacker-Pschorr family – one of Munich’s most famous breweries and one of the “Big Six” were allowed at Oktoberfest – donated the land where the festival was held. They are present at the first Oktoberfest in 1810, and since they gave Munich fairs to festivals, it’s safe to say that they will be allowed on each one after. Giving can go a long way.

4) Be creative with your brand.

Beer has been around for a long time in Bavaria. So long, in fact, that there is little uncertainty when some of the Big Six manufacturers even created!

What this tells us? It produces high quality products, and then just stick to it, often can be the best way to build your brand.

5) Selling an experience.

Yes, people go to Oktoberfest for beer and pretzels, and music. Some go to a specific tent for special food served there. Some chose the hall because they like the band or decorations.

Not all sales leads are created equal. Thus, a solid marketing system must deliver to each category to lead what they are looking in the first place (what new ideas !?!?). What we sometimes forget is that our products and services of our marketing IS too; not only releases, advertising, marketing activities, and partnerships. Sometimes it is useful to develop small, entry-level products with the very concept in mind: what can I make or offer that will make people want more than the product I’m bigger and better? What bait?

There are two basic ideas behind how we treat the generation of leads and what to do with them once you get their information: measure of thinking based on where they find you (ie where you place your ads), and is based on the initial measurement of lead quality , what to give to that person.

Customer mindset when they find you.

People in various … calls in the mood or mode of exploration … when the various types of websites or browsing device. At their weekend home desktop will explore the different types of things than if on a lunch break on a smart phone or tablet during the work week … and different again 30 minutes later when returning to their office on their computer. All of this should be taken into account when designing your int campaigns, their landing pages, and what is being offered at their destination pages find after clicking your ad.

Give your potential customers what is most appropriate with the mindset.

Look at your business, then, and assess which product this customer demand: quick, easy, and inexpensive. Gateway products. If you do not have anything in the queue, and then develop something: regular webinars, free e-books, discount codes, etc. Something that will take your name and email, and they keep them engaged with you for a while so you can develop relationships and work on maintenance lead to a higher-paying customers. Manage all your campaign to work as a team, then, with good sales channels and offer more you can automate and / or do from your CRM, the easier it will be to keep your sanity if the diversity and high number of product categories.

For some people, choosing a name for their new company is easy. They may have the correct name in mind since they first think of a business, or they just use their own names.

At The Mechanics Design we work with many new businesses started and have come up with the following tips for choosing a name for your new company:

1. Practical

Remember that you will have to work with your company name; it will be a tool you use every day.

2. Choose a name with the web address available

Your website should be the focal point for your marketing and one of the first things when choosing a company name is to see what domain names are available.
Short and simple domain in very short supply these days, but get a little creative means you usually can find a web address that can be used.

3. Finding people with the same name

Another important check when choosing your company name is to see if anyone else is using it. If you start a limited company established in the Companies House website and use the “Web Check” their services to see if anyone else has the same name.

4. Keeping the law

In the UK there are a number of rules on company names. For example you can not use words such as Royal, the National Authority or the UK unless you have special permission to do so.

5. Descriptive name

Descriptive company name says what they do on the tin. For example: North Bridge Design Furniture, JPS Glass Repair, Boiler Repairs Huddersfield.

6. Naming your company after yourself

A large number of companies are named after the man who founded it (WH Smiths, Dyson, Morrisons) and still one of the most popular ways for the business name. However, this can provide you with growing pains later. If the company name is your name then your client may be reluctant to deal with other people.

7. Emotive and conceptual name

Name emotive tell people more about the ethos of your company, create a feeling or image. For example: Serendipity Design, Marketing Explosion, Sunshine Day Care.

Conceptual name has nothing to do with what your company really is. This could be a made-up word, the term is unclear or even a sentence (Red or Dead).

The goal of every website is to encourage action from the reader. In many cases it is to sell something. Readers may be able to order online, call for an appointment, or come into your shop with coupons. But not every website developed to sell something. But that does not have a different purpose and should inspire the desired action from your readers.

Navigation is very important when developing and planning your site. The layout allows viewers to easily determine how to get from page to page and from product to order form. If it is difficult to navigate, it will prevent visitors from returning and it will make them frustrated. Just like in the brick and mortar store, you may never get a second chance to make a good impression on the web.

Here are the terms to help you build a website which makes navigation a customer-friendly process:

Toolbar/Menu- Usually a horizontal navigation bar at the top of a web page allows users to easily jump directly to a specific department or pages.

Icon-small drawings or sketches and links pointing to different areas on your site.

A search engine search tool that allows viewers to draw a particular document or a product based on keywords or phrases.

Pop-up/Drop-Down menu-Allows viewers to choose from several options. A list of items they would like to see or buy.

Frame-A design format which allows multiple pages (each with different URLs) to be viewed on one screen.

“Areas Most Popular” list-Indicates new visitors what is seen on the page you are on.

Offering short-term explanations of terms found on your site.

Site-Map A full list of extended features in a hierarchical order.

Map-big picture and graphic images can be clicked on, sometimes making up the entire home page, which allows users to “click and go” to certain areas of the site.